MKTG 3100
Analysis of Consumer Behavior


COURSE NAVIGATION

Syllabus

Weekly Schedule

Chapter Lessons

Examinations

CB Journal

Instructor Office

WSU Online

Course Examinations


Taking the Examinations

All examinations for this course will be administered using the ChiTester software in one of the WSU Testing Centers.

If you live outside of a 50 mile radius of Weber State University, you may take your test through a remote site proctor. For instructions on how to take a test through a remote site proctor, follow this link to Online Testing.

Required Examinations

This class is designed to allow you to work at your own pace. However, all of the coursework and exams must be completed by the end of this semester on Monday April 16th.  Here are some suggested dates:

Saturday Feb 4th       Exam 1
Saturday March 10th  Exam 2
Monday April 16th      Exam 3 and Submit  CB Journal

Three examinations are required.  Each will count for 25% of your final grade. 

For those using the 9th edition of the textbook, the first exam will cover material from Chapters 1, 2, 3, 4, and 5.  The second exam will cover Chapters 6, 7, 8, 9, and 10.  The third  exam will cover material from Chapters 11, 12, 13, 14, 15, and 16.

For those using the 8th edition of the textbook, the first exam will cover material from Chapters 1, 2, 3, 4, and 5.  The second exam will cover Chapters 6, 7, 8, 9, 10, and 11.  The third  exam will cover material from Chapters 12, 13, 14, 15, 16, and 17.

The exams will consist of 50 questions covering each unit.  The exam questions will be very similar to those found in the concept quizzes.  The chapter quizzes in each of the online lessons will be a valuable tool in helping you to master the concepts in this course and prepare for the exams. 

As a student, I always wanted to know how well I did on an exam as soon as possible.  By using the ChiTester system, you will be able to learn your score immediately after submitting your course exam and can review the questions that you missed at that timeHowever, you are not permitted to work with others to convey or receive specific information about the questions on the exam. The penalty for academic dishonesty in this class will be a failing grade.  Additional penalties may be imposed in accordance with university policy.

Exams must be taken in a WSU Testing Center or through an approved proctor. 

Contacting Me

The best way to reach me is through e-mail.  My e-mail address is bdavis@weber.edu.  You may also call me anytime on my cell phone at 801-721-1138.  I am available to meet with you by appointment at either the WSU Ogden or WSU Davis Campus.

Please contact me if you have any questions about this course or need advice regarding choosing a major, planning a career, or being a successful student. 

I look forward to working with you this semester!