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Weekly
Schedule
If
you taking this class through WSU Independent Study, you have 6
months from your date of enrollment to finish the course.
If you complete
your coursework according to the schedule below, you should be able to finish the course by
the end of the semester. If you fall behind, try to get caught up as soon as you
can. Given the flexibility of this online course, you can complete the
work
at your own pace. However, there is a fixed deadline for course completion by
Monday April 16 at 11:30
PM.
Exams must be
taken in a WSU Testing Center or through an approved proctor.
Week 1 ending Saturday January 7
Week 2 ending Saturday January
14
- Complete Lesson 2
- CB Journal Question
2: Magazines and Market Segmentation
Week 3 ending Saturday January
21
- Complete Lesson 3
- CB Journal Question
3: Memory Associations
Week 4 ending Saturday
January 28
- Complete Lesson 4
- CB Journal Question
4: Branding and Stimulus Generalization
Week 5 ending Saturday
February 4
- Complete Lesson 5
- CB Journal Question
5: Ah, Those Were the Days
- Take Unit Exam 1
Week 6 ending Saturday
February 11
- Complete Lesson 6
- CB Journal Question
6: Motivational Conflict
Week 7 ending Saturday
February 18
- Complete Lesson 7
- CB Journal Question
7: Products and the Extended Self
Week 8 ending
Saturday February 25
- Complete Lesson 8
- CB Journal Question
8: Attitude Toward the Ad
- CB Journal Question
9: Advertising Appeals
Week 9 ending
Saturday March 3
- Complete Lesson 9
- CB Journal
Question 10: Celebrity Endorsements
- CB Journal
Question 11: Country of Origin and Perceptions of Quality
Week 10 ending
Saturday March 10
- Complete Lesson 10
- CB Journal Question
12: Retailing as Theater
- CB Journal Question
13: Consumption Constellations
- Take Unit Exam 2
Week 11 ending Saturday March
24
- Complete Lesson 11
- Complete Lesson 12
- CB Journal Question
14: Opinion Leadership
Week 12 ending
Saturday March 31
- Complete Lesson 13
- CB Journal Question
15: Consumption Patterns in Your Family of Orientation
- CB Journal Question
16: Consumer Orientation and Sex Roles
Week 13 ending
Saturday April 7
- Complete Lesson 14
- CB Journal Question
17: Instrumental and Terminal Materialism
- CB Journal
Question 18: Racial and Ethnic Subcultures
Week 14 ending Saturday April 14
- Complete Lesson 15
- CB Journal Question
19: Age Subcultures
- Complete Lesson 16
- CB Journal Question
20: Consumption Rituals
Week 15 ending Monday
April 16
- Take Unit Exam 3
-
Submit CB Journal
through WSU Online Blackboard Mail Tool
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