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MKTG 3100 |
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Consumer Attitudes Overview:This chapter discusses how our attitudes -- our evaluations of all these products, messages, and so on -- are formed and (sometimes) changed by marketers, and how we as individual consumers engage in our ongoing dialogue with these businesspeople by virtue of our responses to these messages. This chapter
also discusses how our attitudes - our evaluations of all these products,
messages, and so on - are formed and (sometimes) changed by marketers, and
how we as individual consumers engage in our ongoing dialogue with these
businesspeople by virtue of our responses to these messages.
Learning Objectives: When you finish this chapter you should understand the following:
The results of the self-assessment quizzes do not count directly in your course grade. You do not need to send them to me.
Websites relating to the topics covered in this chapter:
CONGRATULATIONS ON COMPLETING THIS LESSON SUCCESSFULLY!
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