|
Buying
and Disposing of Products
Overview:This chapter
considers how the particular situation in which we find ourselves affects
our decisions and how we go about evaluating the results of our choices.
Learning Objectives:
When you finish this chapter you should understand the following:
-
The outcome of an actual transaction is influenced by many factors over
and above the qualities of the product or service. Factors operating at
the time of purchase can dramatically influence the consumer
decision-making process.
-
In addition to what a
shopper already knows or believes about a product, information provided
in the store on a Web site can strongly influence his purchase
decisions.
-
A salesperson can be the crucial link between
interest in a product and its actual purchase.
-
Marketers need to be concerned about a consumer’s
evaluations of a product after the person buys it as well as before.
-
Getting rid of products when they are no longer
needed or wanted is a major concern both to marketers and to public
policy makers.
Self Assessment of Learning
The results
of the self-assessment quizzes do not count directory in your course grade.
You do not need to send them to me.
Exploring
the Web
Websites relating to the
topics covered in this chapter:
www.kbb.com
www.autobytel.com
www.LandsEnd.com
www.covergirl.com
www.secondharvest.org
www.redo.org
www.Boo.com
www.Freecycle.org
CONGRATULATIONS ON COMPLETING THIS LESSON SUCCESSFULLY! |
