MKTG 3500
Retail Management


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Chapter Lessons

UNIT 1
Orientation
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
UNIT 2
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Chapter 11
Chapter 12
Chapter 13
UNIT 3
Chapter 14
Chapter 15
Chapter 16
Chapter 17
Chapter 18
Chapter 19
Chapter 20

There are a total of 20 online lessons in this course.  Each lesson consists of an overview of the chapter topic, a set of learning objectives, links to places of interest on the web, and concept quizzes.  These are true-false and multiple choice quizzes for each of the seventeen chapters in the textbook.  Each of these chapter quizzes will be scored by the computer while you wait. 

These computer-graded problem sets will be very useful in helping you to master the concepts in this course and prepare you for the exams.  The exam questions will be very similar to those found in the online chapter quizzes.  The results of these quizzes do not count directly in your course grade and the results do not need to be sent to me.

There will be an course examination covering each of the three sets of chapters and corresponding lessons above. 

The exams will consist of 50 questions covering each unit, with many of the questions taken directly from the quizzes embedded in the online chapter lessons. 

The course exams must be taken at a WSU Testing Center or through an authorized proctor.  They are closed-note and closed-book.  You will not be allowed to take any course materials into the testing center.

 

Please ask for help if you need it!

If you have any questions, please send me an e-mail at bdavis@weber.edu  or call me on my cell phone at 801-721-1138.