MKTG 3500
Retail Management

Chapter 2
Building and Sustaining Relationships in Retailing
 

Instructions

1. Objectives and Summary

Look through the lesson objectives and chapter summary as you prepare to read the textbook chapter.

2. Key Terms

Preview the new terms that will be introduced in your reading.

3. Read the chapter from your textbook

4. Self-Study Quiz

Take the Self-Study Quiz.  Remember, many of the questions of the course examination will be drawn directly from the online quizzes.

5.  WebLinks

Explore the web links to access additional materials relating to this chapter from the Internet.

CONGRATULATIONS ON COMPLETING THIS LESSON SUCCESSFULLY!